Influencers
Social listening allows us to detect all influencers associated with a brand, including those who are highly active, generate significant engagement, and have a wide reach. This comprehensive analysis provides insights not only into brand ambassadors but also detractors. Through continuous monitoring and analysis of online conversations, we can identify influential individuals and those who may hold negative or unfavorable opinions about an industry or market niche.
Brand Ambassadors / Detractors
By obtaining information about these user groups, brands, and companies can tailor their communication strategies and reputation management to strengthen relationships with influencers and effectively address concerns raised by critics
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Your brand wears off every hour it spends being exposed to negative information on the internet.
