Crisis Detection
Through our online listening tool, we can identify any potential issues or threats to our clients’ reputation.
To effectively monitor the brand, it is crucial to parameterize keywords and minimize potential risks, capture negative trends, detect false rumors, and stay informed about customer concerns and complaints.
Online Reputation Crisis Prevention
Utilizing online listening for detecting reputational crises empowers brands and companies with real-time visibility into online conversations about them, allowing them to address issues proactively before they escalate into full-blown crises. By attentively monitoring online discussions, organizations can effectively safeguard and manage their reputation.
Related case studies
FAQs
Managing a crisis situation on social media requires a swift and strategic response. The first step is to identify and understand the magnitude of the crisis. Designate a responsible team and an authorized spokesperson to communicate transparently and empathetically with the audience. Actively listen to the concerns and comments of the public, responding promptly and staying composed. Provide clear and accurate information, avoiding speculation or falsehoods. Coordinate and maintain consistency in the team’s messages and actions. If necessary, redirect to private channels for more personalized attention.
A crisis communication plan is a pre-prepared strategy that outlines how a company, brand, or individual will communicate and handle information during crisis situations. The objective of this plan is to effectively manage communication with the public, media, and other stakeholders during challenging moments, such as emergencies, scandals, operational issues, or events that may negatively impact the organization’s reputation and image.
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Your brand wears off every hour it spends being exposed to negative information on the internet.
