Benchmarking
Social listening provides the opportunity to benchmark against your competition. By monitoring mentions and conversations about your competitors, you can analyze how they are performing in comparison to your brand. This valuable information allows you to evaluate the effectiveness of your communication strategies in relation to other market players.
Relevant Comparative Metrics
To obtain information about relative performance, it is essential to analyze metrics such as the number of followers, reach, interactions, etc. Additionally, monitoring the volume of mentions provides insights into online visibility and relative relevance. Understanding sentiment and calculating the share of voice (the proportion of brand mentions compared to the total industry mentions) further enhances the understanding of brand performance and positioning in the digital landscape.
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Your brand wears off every hour it spends being exposed to negative information on the internet.
