Personal and corporate brand management on Wikipedia

Aimed at: Relevant people in your sector, managers and companies.

Problem/Need: Carlos (anonymous), a prominent entrepreneur in his industry, realized that the information available about his company on Wikipedia was limited and outdated. In addition, he did not have his own page on the platform. He recognized that this lack of online presence could be affecting the perception of his company, as his competitors did have a page on the platform, giving them greater visibility on Google.

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Solution

Carlos decided to contact 202 Digital Reputation, who developed a comprehensive strategy. First, they conducted, with Carlos' help, an exhaustive research on the company and the entrepreneur's professional background, in order to gather as much information as possible for the pages:

1

In the case of the company, they focused on history, achievements, awards, corporate social responsibility, among others.

2

For Carlos, they focused on biography, business trajectory, personal achievements, social commitment, etc.

In both cases, third party sources and references were incorporated to provide neutrality, objectivity and truthfulness to the content.

Results

New information on Wikipedia and his personal page provided a more complete and up-to-date picture of his company and himself. The increased online visibility enhanced his credibility and authority, which in turn generated greater interest from potential customers, business partners and the media.

Wikipedia's strong ranking on Google ensured that those searching for information about him or his company would quickly find relevant and reliable content, increasing his influence and reputation in the digital sphere.

Conclusion

This case demonstrates the importance of a solid digital identity, the creation of relevant content and effective positioning in Google for business success in the digital era. It is important to mention that the content must be neutral, of interest, compliant with the platform's policies and in no case commercial.