Ownership and Homogenization of Rating Profiles

Aimed at: Ownership and Homogenization of Rating Profiles

Problem/Need: A leading company in its industry discovered that there were company profiles on various rating platforms that they did not control the creation or ownership of. The company had multiple unmanaged profiles on key platforms, with inconsistent information, erroneous logos and risk of usurpation, which was detrimental to its image and online positioning.

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Solution

The company decided to contact 202 Digital Reputation, to claim ownership of all profiles related to its brand on rating platforms. The first step was to identify all the pages where the company had a presence, including sites such as Google Business Profile, Glassdoor, Indeed, TrustPilot and other industry-specific pages.

1

Profile auditing and localization

Identification of all active company-related profiles on more than 15 platforms, including job portals, reviews and company directories.
Evaluation of the status of each profile: current owner, visible content, SEO positioning and reputation.

2

Claiming ownership

Formal requests and documentation to claim ownership of profiles.
Resolution of ownership conflicts with technical support of each platform.

3

Homogenization and optimization of information

Unification of logo, company name, category, hours, contact details and official links in all profiles.
Drafting and standardization of the corporate description: mission, vision, values, employee benefits and social commitments.
Constant updating of relevant information in the most consulted profiles.

4

Advanced enhancement and continuous management

Premium versions of key platforms were analyzed to enable features such as advertising removal, access to metrics and review management. In addition, a maintenance manual was provided and an internal manager was appointed to ensure the ongoing management and updating of profiles.

Results

Thanks to the implementation of the project, the company was able to regain full control of its profiles on the main rating platforms, which allowed it to consolidate a professional corporate image, coherent and faithful to its brand identity. This homogenization also contributed to improving the SEO positioning of the profiles, facilitating their appearance in the first search results. As a result, interaction with satisfied users increased and the impact of negative evaluations was reduced. In addition, the improved presentation and management of the profiles strengthened the confidence of candidates during the selection process and raised the overall perception of the brand among the different stakeholders.

Conclusions

This case demonstrates that the active management of digital identity in rating platforms is not optional, but an essential component of corporate online reputation. By regaining ownership of its profiles and working on their homogenization, the company managed to strengthen its positioning, recover its brand narrative and prevent reputational crises in the future.