Google SGE - The future of Google explained

By: Carlota Gatius

SGE, or Search Generative Experience, is a new AI-powered way of searching that's revolutionizing how we interact with Google. Instead of just showing a list of links, SGE helps you better understand a topic, discover new perspectives, and complete tasks more efficiently.

Can you imagine asking Google a question and getting a full, personalized answer instead of just a list of links? That’s exactly what SGE can do. With generative AI technology, SGE analyzes your query, understands the context, and generates original content tailored to your specific needs.

SGE is more than a search engine — it’s a tool that helps you learn, explore, and create. It allows you to go beyond superficial information and dive deeper into a topic in a more interactive way.

How Does SGE Work?

SGE is powered by generative artificial intelligence, a technology that enables computers to create new content based on existing data. In this case, SGE draws from an immense amount of textual information — articles, books, scientific studies, and websites. From this data, SGE can:

• Understand the meaning of words and phrases
• Identify relationships between concepts
• Generate new ideas and original content

⚠️ SGE is still in development.

Benefits of Using Google's SGE (Search Generative Experience)

SGE offers several advantages that enhance your search and learning experience. Some of the most notable benefits include:

Get More Complete and Relevant Information

• Complete answers to your questions: SGE provides concise, accurate summaries based on a large database of reliable information.
• Personalized information: SGE shows you results tailored to your interests and needs.
• Access to different perspectives: From academic articles to expert opinions, SGE lets you explore diverse views on a topic.

Save Time and Effort While Searching

• Find what you need faster: SGE helps you locate information quickly and efficiently.
• Avoid irrelevant pages: No more wading through unrelated links to find what you need.
• Get to the point: SGE provides quick summaries without needing to read entire articles.

Explore Multiple Viewpoints

• Discover new ideas: Go beyond surface-level content and dive deeper into topics.
• Compare arguments and opinions: SGE gives you a broader view on a subject.
• Build your own opinion: With access to complete and diverse information, you can form your own informed conclusions.

Interact More Naturally with Information

• Ask questions in natural language: Write queries as if you were talking to a friend.
• Receive customized responses: SGE tailors answers to your needs and level of knowledge.
• Feel like you're talking to an expert: SGE offers a conversational, engaging experience.

How to Use Google's SGE (Search Generative Experience)

Here’s how to make the most of SGE. Note that the beta version may not yet be available in Spain.

1 – Access SGE through Google Search Labs

• Go to the Google Search Labs website.
• Look for the SGE section and click the “Try it” button.

2 – Ask Natural Language Questions

Type your question into SGE’s search bar just like you would ask a friend.
Example:

• “What’s the capital of France?”
• “How were the pyramids built?”
• “What role did women play in Egyptian society?”

3 – Explore the Different SGE Modes

SGE offers three modes to personalize your experience:

• Traditional search + AI response: See a list of links along with an informative AI-generated answer.
• Chatbot mode: Interact with SGE like a chatbot — ask questions, request info, and get tailored responses.
• Exploration mode: Explore related topics. SGE shows connected subjects and allows intuitive navigation.

4 – Interact with the Results

• Read informative summaries: Easy-to-understand explanations on the information you need.
• Ask follow-up questions: Keep the conversation going and dig deeper into any topic.
• Get suggestions and related links: Discover useful resources and continue your research.

Examples of How to Use Google SGE

SGE opens up a wide range of possibilities. Here are some ways to use it:

Research a Complex Topic

Studying something like World War II? Ask SGE about key events, major figures, causes, and consequences to gain deeper insight.

Investigate a Product or Service

Before buying a new phone, car, or any other item, use SGE to get detailed comparisons and make informed decisions.

Find Inspiration for a Creative Project

Whether you're writing a poem, composing a song, or designing a website, SGE can inspire you with examples, ideas, and creative prompts.

Learn About a New Topic

Curious about astronomy, philosophy, or cooking? Let SGE introduce you to reliable information and help you understand the subject better.

Limitations and Challenges of SGE

While SGE offers powerful features, it’s important to know it’s still in development. Here are some current limitations:

Inaccuracy

Sometimes, SGE may provide incomplete or incorrect information due to the evolving nature of generative AI.

Bias

Results may be biased depending on the data used to train the AI, which can lead to non-neutral or subjective outputs.

Lack of Control

You may not have full control over what SGE shows you, which can be frustrating when seeking specific data.

Requires Internet

SGE needs an internet connection, so it’s unavailable offline.

Still in Beta

Being in development means some features may not work properly or may be unavailable in your region.

The Future of SGE

As generative AI continues to evolve, SGE is expected to become more accurate, reliable, and robust. In the future, we may see:

• Even more precise and complete information
• Better understanding of complex language
• Reduced bias in results
• More user control over content
• Offline functionality
• Integration with other Google tools and apps

Potential Future Benefits

• Improved learning: Students can explore topics in depth and get personalized answers.
• Greater productivity: Professionals can quickly access the information they need.
• Democratized access: Everyone can access reliable content, regardless of location or education level.

SGE and Online Reputation

SGE may soon help you monitor your online presence in real time — showing mentions of your name, brand, or business across social media, websites, blogs, and forums. This would let you detect and address negative content that could harm your digital reputation.

It may also help remove harmful content by suggesting actions like contacting site owners or submitting removal requests to Google.

Additionally, SGE can guide you to the best platforms for sharing your content and engaging with your target audience.

Don't wait for Google SGE to protect your online reputation — contact us today.

Conclusion

SGE is still in beta, but it already offers a range of benefits for users. If you're lucky enough to have access, explore how it can help you in your daily life.

With SGE, you get:

• Complete and personalized answers
• Access to reliable, comprehensive data
• Natural, conversational interaction
• Support for learning, discovery, and creativity

We’re confident that SGE will soon become an essential tool for everyone!