What are Google Alerts and how to use them

In a world where information is at your fingertips and is constantly updated, staying on top of relevant updates can be very difficult. This can end up making it difficult to keep abreast of the important information that circulates regarding the area of ​​interest of a company. Basically, due to the immensity of the flow of information in general. In this sense, Google Alerts appears as a solution for content creation.


What is Google Alerts?

Google Alerts is a tool developed by Google that allows you to monitor all the content that appears in relation to the terms and phrases that are determined. Thus, you have access to the possibility of monitoring the most important issues for a company. Easily detecting the content that competitors have been publishing and what people have been saying about the business.

In other words, Google Alerts is a tool that allows you to monitor mentions and content related to a topic. Which can be the name of your company, the type of products you sell, or other areas of interest. This includes the possibility of monitoring the digital reputation of a brand or a character. And also, receive all the updates that are published on the subject or the defined keyword.


How do Google Alerts work?

Following the above, when using Google Alerts a company can choose certain terms and place them in the tool. Proceeding to detect all the contents that are linked to those terms. For that, what it does is crawl all the content on Google looking for those publications, on all platforms, that meet the filters that have been configured.

The user or company has the possibility of choosing the periodicity they want in the notices by the tool. Based on this, you will receive an email with all the information that has been collected day after day before the date in question. When you get the alert, you will be able to see all the content that has included those terms. Including blogs, media news, studies, and people's comments, among other things.


The benefits of using Google Alerts

Now that we have seen what Google Alerts is and how it works, we want to tell you about some of its main benefits. On the one hand, one of the most obvious benefits has to do with the possibility of tracking everything that is said on the Internet and on each of the platforms regarding your business, which can help determine the conditions of the digital reputation of the company.

Secondly, for companies that need to create content, it is a way to keep up to date with all the research and news in general that may have been published in relation to the topics in which they are interested. Thus, it will be possible to maintain a permanent update of what is being said and what is known about a subject, with more information available to be able to generate content.

Finally, Google Alerts allows a new way of knowing better the way in which the public is related, not only with the company in particular but also with a certain sector, with a certain type of products and services, and with a certain area of knowledge.


At 202 Digital Reputation, we are specialists in digital reputation and we use different tools to monitor, manage and maintain everything related to your company's reputation and the way in which it is perceived by users. Contact us and find out much more about it.

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