Crisis Plan - Anticipation
Preparar un plan de crisis reputacional es esencial para que una empresa u organización pueda manejar eficazmente situaciones adversas que puedan afectar su imagen pública.
About the Reputation Crisis Plan
o The Crisis Committee - To determine the information policy and communication strategy. The effective resolution depends on its coordination, promptness, and management capability.
o 24/7 Monitoring and Alerts - Proactively anticipate crises by detecting any mentions or developments that may lead to a crisis and respond swiftly.
o Identifying Situations / Critiques - Prepare thematic areas where crises may arise, assess potential threats, establish a crisis protocol, and adhere to a manual of best practices.
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Your brand wears off every hour it spends being exposed to negative information on the internet.
