Case Study / Listen Online

Detection and Improvement of a Company's Digital and Corporate Reputation"

To: Marketing and Communication Team

Problem/Need: The company faced a decline in its digital and corporate reputation due to various reasons. Its online presence was affected by outdated and obsolete content, leading to confusion among potential customers and misconceptions about its products and services. Additionally, the company received negative reviews on various rating and review platforms, impacting its market image. It was crucial for the company to address these issues and regain its reputation to maintain its leadership position and attract new customers.

Contact with us

Solution

The company decided to tackle the challenge of improving its digital and corporate reputation by partnering with 202DigitalReputation and implementing a comprehensive strategy. The main actions taken are described below:

1

Removal of Outdated and Obsolete Content:

A thorough review of web results in media and social platforms mentioning the company was conducted to identify outdated and obsolete content. Relevant information was updated, and posts that were no longer relevant were deleted or deindexed. This ensured that customers would find accurate and relevant information when interacting with the company.

2

Creation and Distribution of Press Releases:

A corporate communication strategy was implemented through the creation and distribution of press releases. Relevant topics and positive news about the company, such as new product launches, strategic collaborations, corporate achievements, or social initiatives, were identified. These news pieces were optimized with the company's keywords and distributed to relevant media outlets, both local and industry-specific.

3

Improving Rating Platform Scores:

Reviews on each of the rating platforms where the company was present were audited. Negative reviews were professionally and proactively responded to, while positive opinions were acknowledged. The company committed to resolving issues reported by customers and continuously improving its products and services. Negative reviews violating platform policies were reported, and the posting of positive reviews was encouraged.

4

Monitoring and Social Listening:

A real-time monitoring tool was implemented to track brand mentions on social media and other websites. This allowed the company to quickly identify potential issues, emerging trends, and improvement opportunities. Social listening also helped understand customer needs and expectations, enabling adjustments to the strategy accordingly.

5

Training:

Company employees were provided training on the importance of digital reputation and how to interact appropriately with customers online. Clear guidelines were established for social media use and responding to customer comments and inquiries.

6

Consulting service:

The company received specialized digital reputation management consulting services to obtain expert guidance on strategy and tactics for improving online image. Consultants helped the company define clear goals, assess its current online presence, and develop an effective action plan to address identified challenges.

Results

Thanks to the implementation of the comprehensive strategy, the company achieved significant results in improving its digital and corporate reputation:

The company's online presence became more consistent and updated, fostering greater trust among customers and business partners.

Average ratings on rating platforms increased significantly due to effective review responses and improved product and service quality.

The company swiftly addressed customer-reported issues and satisfactorily resolved them, creating a positive customer service image.

Monitoring and social listening allowed the company to identify new business opportunities and proactively respond to market trends.

In summary, the company successfully recovered and strengthened its digital and corporate reputation through a well-planned strategy and concrete actions. The focus on removing outdated content, improving ratings, monitoring and listening on social media, employee training, and specialized consulting support were key to its success. The company retained existing customers, attracted new ones, and maintained its leadership position in the market.