Case Study / Listen Online

Case Study: Strengthening the Digital Presence of Solar360 by Repsol and Movistar

Solar360 by Repsol and Movistar, a solar energy company in Spain specializing in self-consumption solutions, identified the need to monitor the impact of its digital presence more precisely and to reinforce its positioning across online environments.

The company was seeking more comprehensive control over online mentions, along with a more structured strategy to increase its reach, audience engagement, and the overall effectiveness of its digital communications.

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Solution

Solar360 by Repsol and Movistar engaged 202 Digital Reputation, which designed a comprehensive strategy to strengthen its digital reputation. The solution was structured around three main lines of action:

1

Social Listening and Brand Monitoring

An active listening and continuous monitoring system was implemented to track mentions across social media, digital media, and open online sources. This made it possible to identify trends, anticipate potential reputational risks, and gain a clearer understanding of brand perception across digital channels.

2

LinkedIn Audit and Strategic Recommendations

A comprehensive audit of the corporate LinkedIn profile was conducted, reviewing key metrics such as engagement, follower growth, reach, posting activity, and content formats. Based on this analysis, strategic recommendations were developed to optimize platform performance, including guidance on hashtag usage, keyword strategy, content themes, and publishing frequency. These improvements were coordinated with Solar360’s social media agency to ensure proper implementation.

3

Operational Coordination and Alignment with the Digital Strategy

A coordination framework was established between Solar360’s communications team and its social media agency to ensure consistency in messaging, formats, and publishing timelines. This helped improve operational efficiency, reduce duplication of efforts, and ensure that digital activity remained aligned with both reputational and business objectives.

Results

Following the rollout of this strategy, Solar360 by Repsol and Movistar incorporated new tools and capabilities to manage its digital presence in a more structured and effective way. Through social listening, the LinkedIn audit, and improved coordination processes, the company strengthened its internal strategy and enhanced collaboration with its social media agency.

This integrated approach helped build a more engaged digital community, increase audience interaction, and boost brand visibility within the energy sector. In addition to a significant increase in followers and an interaction uplift close to 50%, the most important achievement was the establishment of a stable working framework that ensures long-term consistency and sustainability in the company’s digital reputation.

Conclusion

The strategy developed together with 202 Digital Reputation enabled Solar360 by Repsol and Movistar to strengthen its digital reputation through active listening, strategic analysis, and operational coordination. Collaboration with its social media agency was key to implementing the recommendations effectively and generating a positive impact on reach, visibility, and engagement.

This case demonstrates how the combination of analysis, training, and cross-team coordination helps consolidate a brand’s digital identity in a highly competitive sector.