Case Study / Listen Online

Case Study: Rebuilding the Digital Reputation of Casa Pedregal and TETETLAN

Aimed at: Brands in the cultural, architectural and gastronomic sector that want to strengthen their digital image and align their online identity.

Problem / Need

Casa Pedregal, a masterpiece of Mexican architect Luis Barragan, is one of the most emblematic residences of the Modern Movement in Latin America. It is located in the south of Mexico City and currently serves as a museum and guided tour space.

Tetetlán, an innovative cultural and gastronomic center that fuses signature cuisine, art gallery, bookstore, wellness and cultural programming, is located within the premises.

They faced a common challenge: an outdated and poorly positioned digital presence.

Online platforms offered inconsistent information, some listings were duplicated or unverified, and unresponsive negative reviews were affecting public perception.

Contact with us

Solution

Casa Pedregal and TETETETLAN trusted 202 Digital Reputation to design and implement a customized digital reputation strategy. Actions included:

1

We conducted a complete audit of the digital footprint of both spaces, detecting inconsistencies in Google Business profiles, TripAdvisor, tourist directories and specialized media.

2

We centralized information on key platforms, unifying duplicate files, updating schedules, images and descriptions, and ensuring that each profile reflected a coherent and attractive identity.

3

We create a proactive review management strategy, both positive and negative. We respond empathetically, quickly and professionally, fostering a positive conversation with visitors and building trust with future customers.

4

The Casa Pedregal and TETETETLAN team received training sessions to keep profiles updated, respond to users and work on creating valuable content from an internal perspective.

Results

The main digital profiles were unified.

The number of positive reviews increased by 35%, and the response rate reached 98%.

Overall perception improved significantly, with a 40% increase in organic visits to their Google listings and a significant increase in bookings and inquiries.

The digital narrative of both spaces was rebuilt and enhanced, aligning it with their cultural identity and projecting a professional, warm and sophisticated image.

Conclusions

Thanks to a combination of analytics, optimized content and active management of the digital community, a new chapter in its online positioning was consolidated. This case demonstrates that, even in brands with great cultural value, it is essential to have a clear, updated and coherent digital identity.