Case Study / Training

Case Study: Improving Hispasat's Presence on LinkedIn

Addressed to: Companies looking to improve their presence and effectiveness on LinkedIn.

Problem/Need: Hispasat, a leading telecommunications company, wanted to have better controlof online mentions, improve their social media content and create an active and engaged community on LinkedIn. These needs arose from the importance of strengthening their online presence and improving interaction with their audience.

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Solution

Hispasat contacted 202 Digital Reputation, which developed a comprehensive strategy tailored to their needs. The solution included:

Monthly online listening reports were conducted to analyze all mentions in social networks and media, to identify trends, assess public sentiment and anticipate possible reputational crises. As part of the service, a competitor benchmark was also conducted to compare the brand's digital presence with that of its main competitors and detect opportunities for improvement.

In addition, an analysis of industry trends was conducted and a strategic search for influencers aligned with the brand was carried out, evaluating their impact, audience and level of engagement, in order to establish collaborations that amplify the reach and digital reputation of the company.

In addition, the strategy was completed with customized training sessions on LinkedIn and Advocacy Marketing, designed to optimize the digital presence of the client's team. These sessions provided tools and knowledge to improve visibility on the platform, strengthen the personal brand and encourage active participation in professional networks. We also worked on Advocacy Marketing strategies, training the team to act as brand ambassadors, generating relevant content and strengthening their impact in the digital environment.

Results

After eight months of implementation, the company saw a 15% increase in the number of followers on LinkedIn and a 54.8% increase in interactions per post. They learned how to create relevant and optimized content, which allowed them to reach a wider audience, including media and collaborators.

Conclusion

The LinkedIn management strategy developed by 202 Digital Reputation was a great success for Hispasat. Through an approach tailored to its needs and objectives, the company was able to significantly improve its online presence, increasing its community of followers and optimizing interaction with its key audience.

Thanks to the implementation of strategic content and engagement tactics, Hispasat's corporate image was strengthened on the platform, consolidating its positioning as a benchmark in the sector. In addition, the optimization of profiles and publications increased the reach and visibility of the brand, generating a greater impact on its target audience.

The strategy also contributed to more effective communication with stakeholders and potential partners, favoring new networking and collaboration opportunities. The success of this initiative demonstrates the value of a well-structured digital management to enhance the reputation and influence of a brand in the professional environment.