What does 360º digital reputation englobe?

By: Carlota Gatius

Digital reputation is currently one of the most important assets a company can have, regardless of its sector. This is because users increasingly choose companies they feel they can trust, especially based on the experiences and comments of other users. That’s why proper management of digital reputation is key for any business. Below, we will explain everything about 360° digital reputation management.

The phases of 360° digital reputation management

As its name suggests, when we talk about 360° digital reputation management, we’re referring to a comprehensive management approach that covers all the necessary processes for maintaining a proper online reputation. This spans from prevention to crisis management and resolution, followed by ongoing maintenance to ensure that the results achieved last over time. In this regard, the phases of 360° digital reputation management are:

Prevention

The goal of preventive measures is to detect potential reputational crisis points and identify what is being said about the brand on the internet, in order to prevent a crisis from escalating.

One of the most important strategies here is active listening. Through this, everything that appears on the internet about a brand, company, or individual is tracked, with the information being categorized, allowing us to detect any early crisis points or relevant data.

At the same time, this phase includes implementing reputational shielding techniques. This involves analyzing all the channels through which reputational risks may arise and taking actions to protect the brand, company, or individual to minimize the risk of reputational damage.

Finally, another key aspect in this phase is team training. This means providing company teams with all the necessary information about how to act in the event of reputational risk or a crisis, ensuring they can respond appropriately.

Resolution

The second phase involves the actions taken to resolve a reputational crisis that has already occurred. In this phase of 360° digital reputation management, the first key action is assessing reputational risk. This involves analyzing the risk based on each sector or the specific company to determine what risks a brand or individual might face in terms of reputation.

Next, in the case of an actual reputational crisis, the necessary actions are determined in the first hours after the crisis erupts, to reduce its impact and ensure an effective response. The way the crisis is managed will determine its magnitude and how it affects the brand.

This phase also often includes actions such as removing, modifying, or de-indexing negative data or information that could harm a brand or individual.

Maintenance

Once the crisis is resolved, the maintenance phase in 360° digital reputation management focuses on rebuilding trust or ensuring the long-term durability of the positive results achieved in the previous phases. One of the techniques commonly used at this stage is creating new content to build online presence and trust among users.

At the same time, it is crucial to implement management strategies that allow businesses to offer good support to customers, ensuring they have a positive experience with the brand, making the brand stronger. This phase ultimately includes all analyses and strategies linked to recovering digital reputation and creating the right environment for the business's growth.

At 202 Digital Reputation, we offer 360° digital reputation management. We constantly train and stay up to date with digital trends and new technologies, always striving to innovate in our services and offer the best solutions, backed by highly qualified professionals.